Do you design your covers, or pay for someone else to do it? The advice available on this (as with most things) varies a lot. Some will say you should always use a professional designer; you won’t do a good enough job yourself, and you’ll just end up with the dreaded ‘self-published look’.
I have some sympathy with that view. You could say it’s slightly delusional and even kind of demeaning to designers, to believe that I can knock out a cover as good as an actual, real designer could produce. After all, graphic design and typography are real skills, just like writing – and, like writing, experience and practice makes you better. Someone who’s designed dozens of covers is bound to be better at it than me, aren’t they?
And I think most of us can agree on one thing: the cover is important. Along with the blurb, it’s one of the few things that potential buyers see before they buy (or not). So why compromise?
Well, the main reason is obvious: cost. It’s tempting to save the money by doing it yourself. It’s possible to spend hundreds of dollars or pounds on a cover; some top designers may charge even more. However, you can also spend a lot less, for example by using Fiverr to source a low-cost design. I’ve yet to try this myself, but I’ve heard good things. Then again, I wonder if there’s an element of ‘you get what you pay for’.
My own feeling is that producing your own cover is a bit like doing home improvement or DIY. I’m not a professional architect, builder, electrician or plumber, and there’s a lot of what they can do that I wouldn’t even attempt. But there are things I can do with minimal risk of disaster or death. I can wire a plug, fill small cracks, sand and paint, all in relative safety and producing acceptably good results. I learnt to do those things, followed some simple rules, and have done them enough to attain a reasonable level of competence. I know my limitations, and provided I stay within them then I’m probably OK.
With both Falling Girl and BASIC Boy, I had good ideas of what I wanted the covers to look like. Furthermore my ideas were quite simple, not requiring expensive professional graphics software or a high level of design expertise. They were concepts that I was reasonably sure I could execute to an acceptable standard, and so was comfortable having a go. Now, I’m fairly happy with the results. I don’t think they scream ‘look at me, I’m so self-published!’ (or maybe they do? If I’m deluding myself, I hope someone will put me right. The covers are below.)
Anyway … from the research I’ve done, I would say it might be worth having a stab at your own cover if one or more of the following apply to you:
- You really can’t afford to pay even a low-end design price.
- You have a very good idea what you want to do – and it’s not too ambitious.
- You are aware of, and stick to, basic layout and typography good practice. If you don’t know what they are, there are a lot of resources and advice (much of it for free) available online. See for example my references below.
I won’t go too much into ‘good design practice guidelines here’ – but, I will share just a few that I’ve used as guidance for my designs of my two covers:
- Try to use a simple, striking image, rather than over-complex, over-busy design.
- If you use your own image, ensure it’s good quality; if you use a downloaded stock image or photo, make sure it’s not an over-used one.
- Use contrasting covers.
- Use an asymmetrical design.
- Don’t use a common text font like Times or Arial – rather, use a less common, display font (many of which can be downloaded for free) (Comic Sans? Don’t even think about it … unless your book’s an ironic meditation on the evils of Comic Sans – and even then I’d think twice.)
- Space the text out, rather than squash it up, for an easier-to-read and more professional look. (Sorry about the technical typographic jargon … you can just tell I’m an expert!)
- Your overall design must reflect the book’s genre / subject well – and as the market is today, not twenty or thirty years ago.
No doubt there are many other ‘rules’ too – and some are in the books listed at the bottom of this post – but the above seemed the most important to me.
Points 1 to 4 are about making your cover stand out – bearing in mind it must catch the eye even at thumbnail size (as it will appear on an Amazon search results screen for example).
Points 5 and 6 are about the typography looking professional and easy-to-read.
Point 7 involves having a good working knowledge of the genre and market. What do the covers of other, similar books look like? You want yours to stand out – but not look so different that the casual browser won’t recognise the kind of book it is.
With my two covers, I tried to follow the above guidelines – but a couple of weeks ago I decided to refresh the designs. In particular I noticed that they weren’t very good on point 6, i.e. the text was a little ‘squashed’. So I opened it up a little for Falling Girl:
It’s subtle I grant you, but a little better I hope.
I did the same for BASIC Boy – but, more noticeably, also blew up the ‘demented ghostly space invader’, making it more ‘in yer face’:
But, for goodness sake, if you think that (1) either cover sucks or (2) the ‘before’ is better than the ‘after’ in either case, please tell me. I’m a self-published author: I can take criticism, in fact I expect it. (On the other hand, if you like the covers, that would be nice to know too.)
For my current project, Danny Chaucer’s Flying Saucer, however, I’ve yet to find much inspiration re the cover – and the one vague idea I have had so far I’m not sure I’d be able to execute very well. So that may well lead to my first foray into Fiverr. Mind you, I’m not even yet sure whether I’m going to self-publish or to propel myself into the gruelling agent/publisher-query marathon. If the latter, it’s probably not worth spending time or money on a cover at this stage.
Do you design your own covers? How do you think you did? Any experience of using designers, on Fiverr or elsewhere? Comments welcome as ever.
In Make A Killing On Kindle. Michael Alvear is very much of the ‘you must get a professional cover design’ school of thought. He has no time for do-it-yourself – he thinks your efforts will inevitably suck. I don’t necessarily agree, but looking at some of the covers of self-published titles on Amazon, I can see where he’s coming from.