DCFS: Sample now available – and my close encounter with Fiverr

DCFS cover

Two developments on the Danny Chaucer’s Flying Saucer front:

As always, any comments on text and/or cover – good, bad or indifferent – are very welcome.

Re the cover, I wrote recently about my conflict concerning the do-it-yourself versus professional designer question. I did try fiverr but wasn’t too happy with the result. I went with a designer who had a pretty impressive portfolio, and I don’t doubt their ability. What I got back was fine from a general perspective I think, but wasn’t at all what I was looking for. I was honestly reasonably open-minded about what I would get back but, put simply, the result didn’t look like the cover of a children’s book to me. It looked more like a standard adult thriller/SF book.

I did provide the blurb and told them it was a children’s book. But I don’t blame the designer for this outcome. To begin with, frankly, what did I expect for $5? (Actually $10 because they also sourced the cover image which cost a bit extra, but that’s still cheap of course.) In fact, the better (and more in demand) the designer is, then theoretically the less of their time that $5 can buy. I can see that from their point of view the whole fiverr thing is a high volume, low margin game. They can’t think too long about each title, or spend much time on it. They will therefore bang out something standard and competent, as quickly as possible. And in many cases that’s probably fine.

I could have gone back to the designer to give feedback and ask for changes, but actually I thought the whole concept was wrong and so essentially I’d want them to start again from scratch, and I doubt that would fall within the remit of the $10 gig. It just wouldn’t be fair. So I’ve basically just written off the $10 to experience. It’s not much to lose.

If I used fiverr (or a similar service) again, I’d choose a designer (1) with demonstrable experience in children’s book covers in particular (though there don’t seem to be many of those on fiverr), and/or (2) will deliver two or more design concepts up-front rather than just one, which probably means (3) charging more than $5/$10 (which is fine – it’s only fair to pay an appropriate amount).

The problem is, my browsing on fiverr to date seems to show the vast majority of cover designers offering very similar things – same rock-bottom price, which therefore covers only one design concept, and very similar generic-looking adult fiction covers (again not surprising for the low price).

I imagine a truly successful author–designer collaboration is one that takes time to develop. The two get to know each other, their work, what they do, what they look for and what’s current in their market. There is a dialogue, some back-and-forth, a development of ideas. A process , in short, that’s far more likely to produce a mutually beneficial outcome than a $5 fiverr gig.

In the end, I did have an idea for a cover, and I ended up doing it in PowerPoint – which I’d never considered using for covers before (and which a professional designer probably wouldn’t be seen dead anywhere near), but was actually quite easy. It also allowed for the text effect I wanted.

Anyway – as I said, any feedback would be very welcome.

Why I designed my own book covers – and still wonder if I’ve done the right thing …

messy paint

Do you design your covers, or pay for someone else to do it? The advice available on this (as with most things) varies a lot. Some will say you should always use a professional designer; you won’t do a good enough job yourself, and you’ll just end up with the dreaded ‘self-published look’.

I have some sympathy with that view. You could say it’s slightly delusional and even kind of demeaning to designers, to believe that I can knock out a cover as good as an actual, real designer could produce. After all, graphic design and typography are real skills, just like writing – and, like writing, experience and practice makes you better. Someone who’s designed dozens of covers is bound to be better at it than me, aren’t they?

And I think most of us can agree on one thing: the cover is important. Along with the blurb, it’s one of the few things that potential buyers see before they buy (or not). So why compromise?

Well, the main reason is obvious: cost. It’s tempting to save the money by doing it yourself. It’s possible to spend hundreds of dollars or pounds on a cover; some top designers may charge even more. However, you can also spend a lot less, for example by using Fiverr to source a low-cost design. I’ve yet to try this myself, but I’ve heard good things. Then again, I wonder if there’s an element of ‘you get what you pay for’.

My own feeling is that producing your own cover is a bit like doing home improvement or DIY. I’m not a professional architect, builder, electrician or plumber, and there’s a lot of what they can do that I wouldn’t even attempt. But there are things I can do with minimal risk of disaster or death. I can wire a plug, fill small cracks, sand and paint, all in relative safety and producing acceptably good results. I learnt to do those things, followed some simple rules, and have done them enough to attain a reasonable level of competence. I know my limitations, and provided I stay within them then I’m probably OK.

With both Falling Girl and BASIC Boy, I had good ideas of what I wanted the covers to look like. Furthermore my ideas were quite simple, not requiring expensive professional graphics software or a high level of design expertise. They were concepts that I was reasonably sure I could execute to an acceptable standard, and so was comfortable having a go. Now, I’m fairly happy with the results. I don’t think they scream ‘look at me, I’m so self-published!’ (or maybe they do? If I’m deluding myself, I hope someone will put me right. The covers are below.)

Anyway … from the research I’ve done, I would say it might be worth having a stab at your own cover if one or more of the following apply to you:

  • You really can’t afford to pay even a low-end design price.
  • You have a very good idea what you want to do – and it’s not too ambitious.
  • You are aware of, and stick to, basic layout and typography good practice. If you don’t know what they are, there are a lot of resources and advice (much of it for free) available online. See for example my references below.

I won’t go too much into ‘good design practice guidelines here’ – but, I will share just a few that I’ve used as guidance for my designs of my two covers:

  1. Try to use a simple, striking image, rather than over-complex, over-busy design.
  2. If you use your own image, ensure it’s good quality; if you use a downloaded stock image or photo, make sure it’s not an over-used one.
  3. Use contrasting covers.
  4. Use an asymmetrical design.
  5. Don’t use a common text font like Times or Arial – rather, use a less common, display font (many of which can be downloaded for free) (Comic Sans? Don’t even think about it … unless your book’s an ironic meditation on the evils of Comic Sans – and even then I’d think twice.)
  6. Space the text out, rather than squash it up, for an easier-to-read and more professional look. (Sorry about the technical typographic jargon … you can just tell I’m an expert!)
  7. Your overall design must reflect the book’s genre / subject well – and as the market is today, not twenty or thirty years ago.

No doubt there are many other ‘rules’ too – and some are in the books listed at the bottom of this post – but the above seemed the most important to me.

Points 1 to 4 are about making your cover stand out – bearing in mind it must catch the eye even at thumbnail size (as it will appear on an Amazon search results screen for example).

Points 5 and 6 are about the typography looking professional and easy-to-read.

Point 7 involves having a good working knowledge of the genre and market. What do the covers of other, similar books look like? You want yours to stand out – but not look so different that the casual browser won’t recognise the kind of book it is.

With my two covers, I tried to follow the above guidelines – but a couple of weeks ago I decided to refresh the designs. In particular I noticed that they weren’t very good on point 6, i.e. the text was a little ‘squashed’. So I opened it up a little for Falling Girl:

Before:

fg-cover-24mar14

After:

FG cover Oct14

It’s subtle I grant you, but a little better I hope.

I did the same for BASIC Boy – but, more noticeably, also blew up the ‘demented ghostly space invader’, making it more ‘in yer face’:

Before:

bb-cover-april-14

After:

BB cover Oct 14

But, for goodness sake, if you think that (1) either cover sucks or (2) the ‘before’ is better than the ‘after’ in either case, please tell me. I’m a self-published author: I can take criticism, in fact I expect it. (On the other hand, if you like the covers, that would be nice to know too.)

For my current project, Danny Chaucer’s Flying Saucer, however, I’ve yet to find much inspiration re the cover – and the one vague idea I have had so far I’m not sure I’d be able to execute very well. So that may well lead to my first foray into Fiverr. Mind you, I’m not even yet sure whether I’m going to self-publish or to propel myself into the gruelling agent/publisher-query marathon. If the latter, it’s probably not worth spending time or money on a cover at this stage.

Do you design your own covers? How do you think you did? Any experience of using designers, on Fiverr or elsewhere? Comments welcome as ever.

Footnotes

In Make A Killing On Kindle. Michael Alvear is very much of the ‘you must get a professional cover design’ school of thought. He has no time for do-it-yourself – he thinks your efforts will inevitably suck. I don’t necessarily agree, but looking at some of the covers of self-published titles on Amazon, I can see where he’s coming from.

On the other hand, both Derek Murphy in Book Marketing is Dead and Rayne Hall in Why Does My Book Not Sell? allow for the possibility of decent self-produced covers and give some useful design tips.