More on Hybrid Publishers: An Innovation to Success?

Very interesting look at so-called ‘hybrid publishers’, comparing and contrasting with ‘traditional’ and self publishing. The linked Forbes article is also worth a read. Now that I’m nearing the end of Danny Chaucer’s Flying Saucer, the question of how to publish it is a major preoccupation of mine right now …

Publishing Insights


David Vinjamuri presents his view in the article How Hybrid Publishers Innovate To Succeed on Forbes. He introduces the rise of hybrid publishing, who is considered to be a combination of both traditional publishers and independent authors who are digitally skilled. It is a new and controversial model of publishing in the industry, but Vinjamuri outlines three characteristics of successful hybrid publishers, including offering small advances, operating on voluntary contributors, and speeding up on product development cycle. He concludes that “agility” is the biggest advantage of hybrid publishers in their competition with traditional publishing houses and self publishers.

I agree with Vinjamuri that a fast response to the market — sometimes achieved through the use of social media platforms — can often get you in the upper hand of sales, which is one of the biggest challenges for traditional publishers, who may get stuck in the slow motion of product development cycle…

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DCFS: Sample now available – and my close encounter with Fiverr

DCFS cover

Two developments on the Danny Chaucer’s Flying Saucer front:

As always, any comments on text and/or cover – good, bad or indifferent – are very welcome.

Re the cover, I wrote recently about my conflict concerning the do-it-yourself versus professional designer question. I did try fiverr but wasn’t too happy with the result. I went with a designer who had a pretty impressive portfolio, and I don’t doubt their ability. What I got back was fine from a general perspective I think, but wasn’t at all what I was looking for. I was honestly reasonably open-minded about what I would get back but, put simply, the result didn’t look like the cover of a children’s book to me. It looked more like a standard adult thriller/SF book.

I did provide the blurb and told them it was a children’s book. But I don’t blame the designer for this outcome. To begin with, frankly, what did I expect for $5? (Actually $10 because they also sourced the cover image which cost a bit extra, but that’s still cheap of course.) In fact, the better (and more in demand) the designer is, then theoretically the less of their time that $5 can buy. I can see that from their point of view the whole fiverr thing is a high volume, low margin game. They can’t think too long about each title, or spend much time on it. They will therefore bang out something standard and competent, as quickly as possible. And in many cases that’s probably fine.

I could have gone back to the designer to give feedback and ask for changes, but actually I thought the whole concept was wrong and so essentially I’d want them to start again from scratch, and I doubt that would fall within the remit of the $10 gig. It just wouldn’t be fair. So I’ve basically just written off the $10 to experience. It’s not much to lose.

If I used fiverr (or a similar service) again, I’d choose a designer (1) with demonstrable experience in children’s book covers in particular (though there don’t seem to be many of those on fiverr), and/or (2) will deliver two or more design concepts up-front rather than just one, which probably means (3) charging more than $5/$10 (which is fine – it’s only fair to pay an appropriate amount).

The problem is, my browsing on fiverr to date seems to show the vast majority of cover designers offering very similar things – same rock-bottom price, which therefore covers only one design concept, and very similar generic-looking adult fiction covers (again not surprising for the low price).

I imagine a truly successful author–designer collaboration is one that takes time to develop. The two get to know each other, their work, what they do, what they look for and what’s current in their market. There is a dialogue, some back-and-forth, a development of ideas. A process , in short, that’s far more likely to produce a mutually beneficial outcome than a $5 fiverr gig.

In the end, I did have an idea for a cover, and I ended up doing it in PowerPoint – which I’d never considered using for covers before (and which a professional designer probably wouldn’t be seen dead anywhere near), but was actually quite easy. It also allowed for the text effect I wanted.

Anyway – as I said, any feedback would be very welcome.