David Vinjamuri presents his view in the article How Hybrid Publishers Innovate To Succeed on Forbes. He introduces the rise of hybrid publishing, who is considered to be a combination of both traditional publishers and independent authors who are digitally skilled. It is a new and controversial model of publishing in the industry, but Vinjamuri outlines three characteristics of successful hybrid publishers, including offering small advances, operating on voluntary contributors, and speeding up on product development cycle. He concludes that “agility” is the biggest advantage of hybrid publishers in their competition with traditional publishing houses and self publishers.

I agree with Vinjamuri that a fast response to the market — sometimes achieved through the use of social media platforms — can often get you in the upper hand of sales, which is one of the biggest challenges for traditional publishers, who may get stuck in the slow motion of product development cycle…