I’ve taken a break from this blog for a few weeks. This wasn’t exactly planned; it just happened, and there were two main reasons.
First, the usual: life and other stuff. Work, family. Summer. Writing: I completed the second draft of the next book in the Danny Chaucer’s Flying Saucer series, and then got it critiqued. Then there was marketing activity and obtaining reviews for DCFS.
However the second reason is more specific, and new: Twitter. Yes, after many years of resisting the allure of the tweet, I’ve finally succumbed. For a long time Twitter seemed to me the very embodiment of superficiality. I mean, how much of any substance or nuance can be said in 140 characters or less? I thought its main function was to enable celebrities and politicians to make asses of themselves more quickly and efficiently than ever before.
But finally, in my classic late-adopter style, i.e. somewhat later than the rest of the planet, I signed up. And much to my surprise, after a slow start, I’ve kind of got into the spirit of it. This is what I like about Twitter:
- 140 characters. It can be challenging to fit what you want to say into that tiny space. But at least it’s quick, which is no small bonus in today’s hectic world. You can spend ages crafting a blog post, but it’s practically impossible to expend too much effort on a tweet. And like any limit it can encourage brevity and creativity, to focus on the very essence of what you want to say.
- Content. Twitter is like the Internet in microcosm. Sure there’s piles of disposable junk and slicks of sleaze floating on an ocean of irrelevance. The banality of endless self-promotion is a bigger issue than the self-righteous pitchfork-waving types who tend to dominate public perceptions of Twitter, but the latter are certainly there. Yet among all that there is genuine humanity, wit and originality. There is some truly fascinating stuff being tweeted. You just need to filter out the rest as best you can. And …
- Diversity. It’s the beauty of the Internet: whatever you’re into, or do, or think, you’ll find others who share your passions. And people who like to read books like the ones you’ve written, if you can reach them. Which brings me to …
- Marketing. It’s quick and easy to sprinkle your output with links to reviews of your books, or to blog posts, or updates. But note ‘sprinkle’ not ‘drown’ (see ‘endless self-promotion’ above).
- Exposure. If you tweet regularly and don’t just self-promote or re-tweet the work of others the whole time, people will follow you, and at a faster rate than I’ve experienced on WordPress. Of course, ‘follow’ doesn’t necessarily mean all those people will hungrily devour every missive you churn out thereafter, let alone buy your books. In fact, in most cases it almost certainly doesn’t mean that. But at least it gives a greater chance of a bigger audience than you might otherwise have.
- The look. There’s not a lot you can do to customize a Twitter page, and what you can do is dead easy. You might see that as a drawback, but I like it. It’s sort of democratic. It means my Twitter page can look as professional as those of celebrities and corporations. Unlike websites or even WordPress blogs, where at least some time, design expertise and/or money has to be invested to make it look at least reasonable, let alone stand out.
- Access. I was bowled over to get a direct message from one of my fave authors, Erin Kelly, after I mentioned her in a tweet. I can’t pretend I’m now a friend of the stars, but Twitter gives a unique opportunity for direct contact with people you wouldn’t otherwise have a hope of encountering.
But of course with the smooth comes the rough. Next time I’ll ruminate on some of the things I’m less enthusiastic about. In the meantime if you’d like to check me out on Twitter, click here.
Do you use Twitter? What for? How do you feel about it? Are you an old hand or a recent convert like me?